Cold-Chain Basics: Keeping Fresh Produce Fresh in Transit
Devon Marsh · July 28, 2026
Pre-cooling, reefer settings and data loggers — the chain that keeps arrivals looking freshly picked.
Fresh produce keeps respiring after harvest, which means temperature control starts in the field — not at the port. Pre-cooling within hours of picking removes field heat and adds days of shelf life.
From there it is reefer containers set to the commodity's ideal range, data loggers in every load, and delivery windows planned around the cold store at destination. When buyers ask why our arrivals look freshly picked, this chain is the answer.